Faringdon Loyalty Card

Faringdon are introducing a loyalty card, a bit like my membership card idea from a while ago.

Loyalty card scheme to be launched in Faringdon on Saturday 9 June– 25/5/12

Residents in Faringdon will soon be able to get their hands on a brand new loyalty card offering discounts in many of the shops in the local area.

The new scheme, which will be launched on Saturday 9 June, will give people the opportunity to take advantage of offers in 31 outlets around the town, ranging from food retailers to hair and beauty. Offers that card holders will be able to take advantage of include exclusive money-off deals, special product give-away deals and many more.

The new loyalty card will be available for the first time to the public at a launch event on Saturday 9 June. People will be able to pick up a card from a stall manned by local businesses in Faringdon’s Market Place between 10am and 4pm, as well as from the 31 business outlets taking part in the scheme.

The cards which feature an illustration of the Folly Tower, cost just £2 each with all funds raised from the proceeds going back into developing the scheme and to benefit local business.

As well as receiving a fantastic array of potential discounts, anyone purchasing a loyalty card will also receive a regular emailed newsletter telling them about new offers and events in and around the area that they maybe interested in.

The scheme is being funded by Faringdon Chamber of Commerce and being delivered in partnership with the Vale of White Horse District Council.

Paul Brame, Chairman of the Faringdon Chamber of Commerce, said: “The Chamber is delighted to support this scheme and are very pleased that over 30 local businesses will now benefit.”

Cllr Elaine Ware, cabinet member for Economy, Leisure and Property for the Vale, said: “This scheme has received great support from traders in Faringdon who have provided some fantastic discounts for card holders to take advantage of. We hope that as many people as possible come along and get hold of a loyalty card and help support the local businesses involved.”
VWHDC – http://www.faringdon.org/nvtalkingpoints.htm

My idea was to get local independent businesses to sign up to provide a 10% discount to card holders who pay £10 to purchase the card. That way the scheme doesn’t cost the local businesses anything up front, which makes them more likely to sign up with the scheme, and all the income is from the sale of the cards, which would require a lot of pushing. I still think it’s a good idea, but like so many ideas, it would take someone to put a lot of time ad energy into it to make it work.

The Social Media Marketing of Mascots and Pets

Animals on the internet have always brought a smile to our faces. Lolcats shows that people like to share the antics of their pets and enjoy laughing at other peoples pets. And it doesn’t stop there. Whether its a rubber duck or a real dog, animals and mascots are making their way into social media marketing. Is it a good thing? Are animals a good online marketing tool? They always have an air of fun and silliness about them which makes it difficult to take them seriously, especially when you know there is a person behind their amusing tweets. But maybe that’s the image you’re going for. Either way, I think the idea of creating an online presence for your company mascot needs some serious consideration before undertaking.